Westmeath Tourism Strategy 2021-2027
Westmeath County Council are preparing a new Tourism Strategy, which will guide and inform tourism development in County Westmeath from 2021-2027. You are invited to make submissions and proposals which will help to shape the new Tourism Strategy. Click here for more information on this consultation process and how to have your say.
At national, regional and county level, there are many existing plans and strategies which are relevant to tourism in Westmeath. In developing the new Tourism Strategy, we must take account of the existing adopted policy and strategic approach set out by by our National Tourism bodies and Planning Authorities. Click here to learn more about the context for the new Tourism Strategy.
Athlone and Ireland's Hidden Heartlands
Athlone is an important Visitor Destination Town, providing the services and infrastructure needed to encourage visitors to stay in the wider region. Athlone and its hinterland adjacent to the River Shannon and Lough Ree are part of Ireland’s Hidden Heartlands, the newest experience brand from Fáilte Ireland. Click here for more on Athlone and Ireland's Hidden Heartlands and to consider how we can maximise the potential of this new brand and develop Athlone as a key visitor destination for the region.
Mullingar and Ireland's Ancient East
With a concentration of quality visitor services, Mullingar is an important regional Destination Town, acting as a base for multi-day visits and allowing visitors to explore the range of surrounding attractions. Most of County Westmeath, including Mullingar is included in Ireland’s Ancient East and in line with this brand, Westmeath offers a rich heritage, with local storytellers, tours and attractions. Click here for more on Mullingar and Ireland's Ancient East and to consider how we can achieve sustainable tourism growth for this region.
Developing and Marketing Immersive Visitor Experiences
Countywide, Westmeath boasts a wide variety of high-quality visitor attractions, activities, culture and food. Click here to consider how we can create more immersive and memorable visitor experiences and how we can more effectively market our tourism offering.